This is probably US only (though I can't actually see any mention of that on the site) but if it does come over here then it could prove very useful to those surgically attached to their mobiles. FeedBeep takes an RSS feed and delivers items as SMS messages meaning you can get your hot news from New Links (like the Paris Hilton hack) before the links die.
This could be just what Bungers is looking for - a way to be notified New Links has been updated without hitting refresh in his browser every few minutes. Lazy fscker. ;)