Regional food (sometimes called locality food) is food produced within a particular geographical area (whether administrative region, county, town or other appellation) and is marketed as coming from that area. However, it may be sold within or outside that area. Regional food is perceived to have a distinctive quality because of the area in or the method by which it is produced.
So I think Newcastle Brown definitely falls in that definition. It's produced in the region, sold around the world with the word 'Newcastle' and the silhouette of part of Newcastle's skyline prominent on labelling - ffs even the web address is newcastlebrown.com! And Newcastle Brown is nothing if not distinctive.
Unfortunately it seems only producers or food associations can register their products and Newcastle Brown ale at this time doesn't seem to be registered. So it looks like they can make it on Mars if they wish. :/
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