Wednesday, January 26, 2005

Searchers Fail To Spot Ads

Courtesy of Pew Internet and American Life Project, via The BBC, a new survey on search engines. Here's some interesting stats:
  • 84% of net users have used a search engine
  • 44% use only one search engine
  • 40% of men online search daily compared to 27% of women
  • 62% are unaware of the difference between paid for and organic results
  • 25% of searchers have looked themselves up on a search site
  • 92% of searchers are confident in their searching
  • 17% say they always find what they are looking for
  • 68% consider search engines to be a fair and unbiased source
  • 55% disapprove of search sites collecting information about them
The whole article's worthy of a read though.

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